Renewed Momentum: Considerations for Changing Estate Agents

If your property has been listed on the market for several months and activity has started to wain, it might be time to consider changing your estate agents.

It is crucial that your agent keeps the property listing up to date with new photos, improved descriptions, and potentially includes a Video Showcase and Virtual Tour. You may have also reduced the price or are contemplating doing so.

Another way to reinvigorate interest and generate renewed momentum could be to consider changing agents. This change offers several advantages:

New Listing

Listing with a different agent will create a 'New Listing', which many buyers have automated alerts set up for. This can significantly increase visibility and attract fresh attention to your property.

Updated Marketing

Updating images, property descriptions, and ideally including a Virtual Tour and Video Showcase gives your listing a fresh look. It helps potential buyers to envisage themselves in the space and can lead to more inquiries.

New Network

A new agent typically brings a network of potential buyers who may not have previously considered your property. This wider reach can bring in new prospects and increase the chances of a successful sale.

Renewed Energy

If you have been dissatisfied with the communication and enthusiasm from your current agent, a new agent can bring renewed energy to the marketing efforts. Improved communication and a proactive approach can make a significant difference in attracting the right buyers.

Additional Factors to Keep in Mind

In the majority of situations, you will have entered into a contract with your real estate agent that grants them exclusive rights to sell your property for a specific duration. Although you can begin discussions with other agents before this period ends, it is advisable not to officially work with another agent until the agreed notice period has passed to avoid the risk of being charged two sets of selling fees.

Consider discussing your concerns and goals with potential new estate agents to see how they can revitalise the marketing strategy for your property. Making a change in representation can breathe new life into your listing and potentially lead to a quicker and more successful sale.